Magic of Copper
The Magic of Copper (La Magia del Cobre) is a groundbreaking educational initiative to inspire the next generation of learners ( aged 7-17) in copper-producing communities and connect them to the material's transformative role in building a sustainable future. Launched as a pilot in September 2025, the program reached 6,800 students across 20 schools in 13 Chilean municipalities at the heart of global copper production, using immersive virtual reality experiences, interactive games, and hands-on learning modules to introduce young minds to copper's essential applications in clean energy, health, technology, and connectivity. By bridging industry, education, and community, Magic of Copper builds foundational green skills and minerals literacy where they matter most—laying the groundwork for a skills-ready generation prepared to participate in the clean energy transition. The pilot established a scalable model now positioned for expansion across copper-producing regions worldwide, advancing community engagement and long-term workforce development for the responsible minerals economy.
The Magic of Copper (La Magia del Cobre) is a groundbreaking educational initiative to inspire the next generation of learners ( aged 7-17) in copper-producing communities and connect them to the material's transformative role in building a sustainable future. Launched as a pilot in September 2025, the program reached 6,800 students across 20 schools in 13 Chilean municipalities at the heart of global copper production, using immersive virtual reality experiences, interactive games, and hands-on learning modules to introduce young minds to copper's essential applications in clean energy, health, technology, and connectivity. By bridging industry, education, and community, Magic of Copper builds foundational green skills and minerals literacy where they matter most—laying the groundwork for a skills-ready generation prepared to participate in the clean energy transition. The pilot established a scalable model now positioned for expansion across copper-producing regions worldwide, advancing community engagement and long-term workforce development for the responsible minerals economy.
Client International Copper Association | Services Branding, Creative Campaign | Year 2025-2026
⸺ Creative Concept & Program Design
Developed the overarching creative concept and educational framework for Magic of Copper, shaping a vision that transformed complex industry topics into an immersive, age-appropriate experience for young learners.
⸺ Creative ContentDevelopment
Conceptualized and drafted content for virtual reality, touchscreen video games, and supporting scripts that placed students inside copper's journey from mine to modern application, bringing the material's story to life through immersive storytelling.
⸺ Inauguration Event & Partner Event Launches
Organized and executed the program's inauguration event, and coordinated with ICA members, on-the-ground vendors and local partners to launch the initiative with the visibility, energy, and community presence. Additional events organized and executed for Phase II of the project.
⸺ Media Activation & Communications Strategy
Developed and deployed promotional content and communications across media outlets, events, and social channels to build awareness, generate engagement, and amplify the program's reach within target communities and across the industry.
⸺ Executive Communications &Speaking Engagements
Created tailored executive presentations and represented the program through on-stage speaking engagements, equipping ICA leadership and partners to share the Magic of Copper story with authority and impact.
⸺ Partner & Community Engagement Support
Supported outreach and coordination with schools, municipalities, and community stakeholders to ensure the program landed with relevance, trust, and lasting impact in the regions it served.
