COOKIE POLICY
Effective Date: June 18, 2026
Last Updated: July 1, 2026
This Cookie Policy explains how ExCarta (“ExCarta,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on excarta.com (the “Site”), and the choices available to you. This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions.
By continuing to use the Site, and where applicable by accepting cookies through our cookie consent banner, you agree to our use of cookies as described in this policy.
WHAT ARE COOKIES?
Cookies are small text files placed on your device when you visit a website. They allow a site to recognize your device and store certain information about your preferences or past actions. Similar technologies, such as pixels, web beacons, and local storage, work in comparable ways and are referred to collectively as “cookies” in this policy unless otherwise noted.
HOW WE USE COOKIES
We use cookies for the following purposes:
1. Essential Cookies
These cookies are necessary for the Site to function properly (for example, enabling core features and security). The Site may not work as intended without them. Essential cookies do not require your consent under applicable law.
2. Analytics Cookies
We use analytics cookies (such as those from Google Analytics or similar services) to understand how visitors use the Site, for example, which pages are viewed most, how long visitors stay, and how they arrived at the Site. This helps us improve the Site’s content and performance.
3. Advertising and Marketing Cookies
We use advertising and retargeting technologies, including the Meta Pixel (Facebook/Instagram) or google ads, to measure the effectiveness of our marketing, build audiences for advertising campaigns, and deliver content that may be more relevant to you on third-party platforms. These cookies may track your activity on the Site and across other websites over time.
4. Functionality Cookies
These cookies remember choices you make on the Site (such as language preferences, if applicable) to provide a more personalized experience.
THIRD-PARTY COOKIES
Some cookies on the Site are placed by third parties, not directly by ExCarta. These third parties have their own privacy and cookie policies, which we encourage you to review:
- Meta (Facebook/Instagram) Pixel — see Meta’s Cookie Policy and Privacy Policy
- Google Analytics (or similar analytics provider) — see Google’s Privacy Policy
We do not control the cookies set by these third parties and are not responsible for their practices. Please refer to the relevant third party’s own policies for details on how they use the information collected.
YOUR COOKIE CHOICES
1. Cookie Consent Banner
Where required by applicable law (such as in the EEA and UK), we will request your consent before placing non-essential cookies (analytics, advertising) through a cookie consent banner on the Site. You can change your preferences at any time.
2. Browser Controls
Most browsers allow you to control cookies through their settings, including blocking or deleting cookies. Instructions for managing cookies can usually be found in your browser’s “Help” or “Settings” menu. Please note that blocking certain cookies may affect the functionality of the Site.
3. Opt-Out of Targeted Advertising
You may opt out of certain interest-based advertising through:
- The Digital Advertising Alliance: www.aboutads.info/choices
- The European Interactive Digital Advertising Alliance (for EEA/UK visitors): www.youronlinechoices.eu
- Meta’s ad preferences settings directly within your Meta/Facebook/Instagram account
California residents may also exercise rights to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. See our Privacy Policy for details.
DO NOT TRACK SIGNALS
Some browsers offer a “Do Not Track” (DNT) signal. There is currently no universal industry standard for recognizing or honoring DNT signals, and our Site does not currently respond to DNT signals. We will update this policy if our practices change.
CHILDREN POLICY
The Site is not directed to children under the age of 13, and we do not knowingly use cookies to collect personal information from children. See our Privacy Policy for more information about our practices regarding children’s information.
CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in the cookies and technologies we use, or for legal or operational reasons. We will post the revised policy on this page with an updated “Last Updated” date.
CONTACT US
If you have questions about this Cookie Policy, please contact us at:
ExCarta
francisco.delacerda@excarta.com; gabrielle.peterson@excarta.com