Own Your Story
You are the architect of your story.
You have an extraordinary idea. A solution for impact. A vision worth building. A mission worth fighting for.
Your vision deserves an audience as ambitious as you are. It deserves a message that resonates with stakeholders who believe, invest, and act.
Great stories don't just happen. They're uncovered, shaped, and shared with intention through the right words that reach the right ears at the right moment to inspire action that matters.
ExCarta makes that possible.
How we work
Built on strategy. Powered by story.
No storytelling for storytelling's sake. We use narrative as a strategic instrument to turn your goals into a measurable result.
We start with the outcome.
Goal-Driven From Day One.
The most powerful narratives are built backward. We begin by looking at the result you need and the audience you must move to find the authentic story that gets you to your goal.
We meet you where you are.
Tailored to You. Tested by the World.
Our frameworks are proven. Our approach is bespoke. We bring rigor, range, and decades of experience across sectors, cultures, and continents, and we adapt them to the moment in front of you.
We build for future success.
Beyond Deliverables.
The strongest narratives are living systems built to evolve as your organization grows and your industry shifts. We provide you with a narrative foundation, a resonating message, and the capacity to carry your story forward.
Our Framework
01
Uncover
Find the truth that only you can tell.Before we shape a single message, we listen. Through discovery and narrative excavation, we surface the mission, conviction, and voice that make your story unmistakably yours. This isn't surface-level positioning. It's the foundation of who you are, what you stand for, and the stories no one else can tell.
02
Connect
Translate your vision for your ideal audience.A story only matters when it connects. We bridge your unique perspective to the universal human experiences that move people to act through strategic positioning, narrative architecture, and communications strategy. We make your voice both unique and universally compelling so it resonates with the audiences who matter most, like your investors, employees, funders, regulators, and the public.
03
Amplify
Turn your story into a force for change.This is where strategy meets the world. Through creative campaigns, flagship events, and the tools and training that equip your leaders and teams to speak with confidence, we ensure your story doesn't just reach people—it moves them. Whether on a global stage, in a boardroom, or across your workforce, your message becomes consistent, credible, and catalytic.
Why We Built ExCarta
We've spent our careers in the rooms where decisions get made, from advising leaders guiding multi-billion dollar companies, governments, industry associations, founders and mission-driven leaders shaping the world's most consequential conversations. And we kept seeing the same thing:
Extraordinary people with extraordinary ideas, struggling to be understood. Organizations doing transformative work, unable to communicate their ideas clearly or with emotional connection. Leaders with vision and conviction, unsure of how to use their voice to achieve their goals. The gap was connection.
We built ExCarta to close that gap: to give leaders, builders, and changemakers the strategic narrative partnership they deserve. We believe the most important stories of our time aren't being told well enough. We're here to change that.
~Francisco de la Cerda & Gabrielle Peterson, Founders of ExCarta
Our Clients
If any of these sound familiar, you're in good company.
Who
We partner with the leaders and organizations shaping the future.
If you're at a moment where what you say next matters, let's talk.
- Founders building bold companies
- Executives building personal brands
- Mid-Market Innovators transforming industries
- "Unsexy" Industries deserving recognition
- Mission-Driven Organizations translating expertise
- Trade & Industry Bodies seeking to lead their fields
- International Institutions navigating culture & complexity
When
The Moments That Matter Most
Our work often lands at inflection points: the moments when what you say will shape what happens next.
- You're raising, scaling, or stepping into a larger stage
- A new leader, mandate, or merger is beginning
- Your strategy has shifted faster than your story
- Your expertise is exceptional, but it's not landing the way it should
- Your purpose is clear, but the public hasn't caught up yet
- You're ready to lead a conversation, not just join one
Francisco de la Cerda
Based in Chile
Gabrielle Peterson
Based in U.S.
Let's Talk
- Exploration Call
- Media Inquiries
- Dedicated Response Team